"Our ISO certification seems to be running the business rather than vice-versa, how do I turn that around?" Does this sound familiar?
This is a common cry by many and adds to a feeling often held by business leaders that Quality is all about box ticking, rather than a core, value adding element of the business. In this article I will examine why this is and how to turn it around.
Firstly though, what is ISO certification?
ISO certification, confirms that your organisation has reached an International Standard as defined by ISO.
International Standards set out specifications for products, services and systems, to ensure quality, safety and efficiency. Their aim is to facilitate international trade.
ISO is the International Organisation for Standardisation. It is an independent, non-governmental international organisation with a membership of 161 national standards bodies. Through its members, it brings together experts to share knowledge and develop voluntary, consensus-based, market relevant International Standards to support innovation and provide solutions to global challenges.
The ISO 9000 family addresses various aspects of quality management and contains some of ISO’s best known standards. The standards provide guidance and tools for organisations who want to ensure that their products and services consistently meet customers' requirements, and that quality is consistently improved.
Standards in the ISO 9000 family include:
ISO 9001 is the standard that sets out the requirements for a quality management system. It helps organisations to be more efficient and improve customer satisfaction.
It is the largest standard in the world with 1.2 million certificates worldwide (latest figures released in 2014) and it is often trying to achieve ISO 9001 certification, that can lead to the feeling that the certification tail is wagging the business dog.
This is in fact something that ISO seem to be aware of.
In 2014 I attended an ISO 9001:2015 briefing by Mark Braham, Team Leader of the CQI Standards and member of the ISO/TC176/WG24, at that time, drafting the new ISO 9001 standard.
A core focus of Mark’s briefing was that achieving ISO 9001 should strengthen and improve a business, not just result in an ISO badge for display.
It is with this aim that ISO have further entrenched the role of process in the 2015 revision and also the role of leadership (previously only ‘management responsibility’ was referenced). The leadership of the business is now expected to play a fuller role in quality management – giving encouragement to the principle of aligning the business’ quality strategy with its corporate strategy.
ISO 9001:2015 is based on seven quality management principles.
The seven quality management principles are:
QMP 1 –Customer focus: Meeting – and exceeding – customer needs is the primary focus of quality management.
QMP 2 –Leadership: Having a unified direction or mission that comes from strong leadership is essential.
QMP 3 –Engagement of people: Competent, empowered and engaged people at all levels of your organisation.
QMP 4 –Process approach: Understanding activities as processes that link together and function as a system.
QMP 5 –Improvement: Successful organisations have an ongoing focus on improvement.
QMP 6 – Evidence-based decision making: Ensuring your decisions are based on the analysis and evaluation of data is more likely to produce the desired result.
QMP 7 – Relationship management: Identifying the important relationships you have with interested parties such as your suppliers – and setting out a plan to manage them – will drive sustained success.
Certification to ISO 9001:2015 requires checking that your quality management system deliver on these QMPs – this is a vital part of ISO 9001:2015.
ISO do try to answer this question in its brochure, ‘ISO 9001:2015 How to use it’. They state:
“There are many ways an organisation can implement a quality management system…., but here are a few tips to get you started.
This is helpful advice. Let’s examine each tip in turn:
Both are key to ensuring that achieving the ISO certification delivers value to the business.
To my mind there are two key points to this tip.
The first is a call to identify your processes. The words process mapping are not used, but this is certainly the best way to identify your key processes. For more information on process mapping please read: Process Mapping: Who does it and why?
The second is the focus on the customer, which can only be done if the quality management system contains the end-to-end processes of the whole organisation. So your quality management system must be your business -wide Business Process Management system, not just something put together to enable you to obtain ISO certification.
So in summary, running your business effectively can and should result in your ISO certificate.
Align your quality strategy to your corporate strategy and implement a Business’ Process Management system to support both and deliver ISO 9001:2015 certification.
This way, the business runs the ISO certification rather than the other way round.
There are a great number of quality systems which deliver a Business Process Management approach and which one your organisation chooses will depend on your corporate objectives. However a checklist against the following is essential:
For more detail on this, please read the article:
The Top 10 things your Quality Management System (QMS) must deliver
We hope that you have found this article useful. As you may have gathered, here at Triaster, we have developed a Business Process Management system that delivers and supports all of the above and will definitely allow your business to run your ISO certification, rather than vice versa.
To read about how Triaster customer Sungard AS has implemented a global target operating model for Service Management whilst ensuring ongoing alignment with existing ISO standards (ISO 27001 & 9001) and positioned Sungard AS to achieve ISO 2000, please read their case study:
Related articles:
Process Mapping: Who does it and why?
The Top 10 things your Quality Management system (QMS) must deliver
How much does Business Process Management (BPM software cost?