As well as making sure that your company is hitting its sales targets and getting more customers, it is absolutely crucial to create a strategy to engage your company’s greatest asset - your team.
With unemployment currently low and more employees saying that they are open to leaving their current jobs, focus on employee retention is imperative for business owners and leaders.
Why Is Retention Crucial?
One of the top reasons why businesses need to improve employee retention is because employee turnover is expensive. Employee turnover means lost profits for productivity, training, recruitment costs and more.
According to The Telegraph, staff turnover in the UK amounts to nearly £4.13 bn annually, as new employees take at least 8 months to reach optimum productivity levels. For larger organisations with a high turnover rate, this can quickly add up.
So how do you retain your employees?
How to Retain your Employees
There are 6 key elements which you must have in place in order to be confident of good employee retention rates are as follows.
1. High Employee Morale
Burned out employees are more likely to find excuses to leave.
However, by cultivating a work environment that promotes a work-life balance, you create engaged, happy employees with higher morale and loyalty who are less likely to leave, even if their pay is low, since they enjoy their work and have a healthy work environment.
2. Financial Security
Organisations who offer competitive pay and benefits as well as promotions give their employees financial security. The cost of this is offset by lowering their staff turnover costs.
If an employee is unable to meet their financial obligations, it is only natural for them to question their jobs. This is a simple if-then statement— “If I’m not earning enough to sustain my family or myself, then I will need to look for a new job.”
According to The Guardian, 7 out of 10 UK workers are “chronically broke” and stressed out about their finances. And the younger workers are the more likely they are to be worried - the biggest cause of stress for UK millennials is money.
3. A Boosting Company Culture
Organisations with a good company culture have higher employee engagement rates and are more likely to retain valuable employees. A good culture makes use of long-term employees who demonstrate ideal behaviours and can also set a positive tone to attracting more potential talents.
A good company culture also creates great teamwork and promotes positive competition, which ensures that no problems or issues arise with co-workers which causes anyone to feel insecure and consider leaving the company.
4. A Clear Career Path
One of the main causes of employee turnover, that is usually overlooked, is allowing your employees to stagnate in their current role.
A study conducted by Harvard Business Review and Glassdoor revealed that employees who stay longer in the same job without any title change are more likely to leave and find another company to step up in their career.
Staying in the same role for years raises the odds of the employee leaving the company for a better role by at least 1 percent. However, if an organisation offer clear paths for the employee to move up over time, employers can help boost their engagement and career opportunities and limit a harmful stagnation.
5. High Satisfaction
The main reason why leaders make sure that their employees are engaged is to increase their satisfaction and commitment to the organisation.
When employers engage in practices that support a good working relationship, employee satisfaction also increases. Since workers appreciate that the company is finding their talent and skills useful and appreciates their effort and service. This in turn, results in a higher level of employee retention.
6. Commitment To the Organisation
When leaders create and build a positive relationship with their employees, offering help and guidance, employees feel more valued. Feeling valued and appreciated at work could be the most difficult thing for a company to measure, however, it is also the most important factor in increasing engagement.
Two-fifths or 39 percent of UK employees feel that they are not valued by their employer, which lowers their commitment to the organisation. They are less productive and question their reason for being in the company.
However, highly committed employees, on the other hand, feel valued and empowered by their employers, giving them no reason to leave their company.
Some Practical Help
Of course it is much easier to say what should be put in place to ensure great employee retention rates, than to actually do it. Delivering on the 6 key elements listed above is not easy and no one approach or toolset will deliver them. However, Triaster offer two platforms which really help.
- The Triaster Business Process Management Platform
- Ask The Crowd - suggestion tool
The Triaster Business Process Management Platform
Having an effective business management system in place both makes everyone's lives easier and (provided that your employees are involved in the documentation of their processes and the development of the system) really supports a good company culture.
In fact, effective BPM supports continuous improvement across the board, delivering an organisation where good staff retention is a given.
For more on the benefits of BPM, please watch this video: 10 Reasons Why BPM is Important for Your Business Improvement Strategy
Ask The Crowd is a suggestion tool which helps to keep employees engaged in several ways:
- It enables your employees to easily feedback and make suggestions about your product, services and projects, so that their good ideas are listened to and brought to life.
- Baked into Ask The Crowd are the communication channels to let your employees know what is being done in response to their suggestions and why.
- Ask The Crowd can also be used to ask employees to make suggestions that would improve their working lives and commitment to your company.